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Oct 2, 2020

I talk this episode with Jabez Lebret, entrepreneur and new CEO of Applejax. 

Jabez has started and runs multiple companies from video production to branding to education. 

Jabez shares his proudest moment in his entrepreneurial journey to date, a story about a trunk, and his favorite business books.

Jabez’s all-time favorite business book is Influence: The Psychology of Persuasion by Robert Cialdini which explains how people make decisions. He finds this applies in all interactions and relationships at work, at home, and in your personal life. Quite a foundational read!

And he just finished Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman & Chris Yeh about how to build “bajillion dollar companies”. Watch for Jabez’s insights. 

I hope you enjoy my conversation with Jabez.